Why do customers like to place orders before the Chinese New Year

2025-12-12

Why do customers like to place orders before the Chinese New Year?

Have you noticed that many factories enter a peak order period at the end of the year, with workshops working overtime to rush orders? Why do so many customers like to place orders and stock up at the end of the year? Today, as a manufacturer, let’s talk about the reasons behind customers’ preference for pre-Spring Festival orders from a producer’s perspective.

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I. Avoid Logistics Disruption Risks and Ensure Uninterrupted Supply

As a national long holiday, Spring Festival brings the logistics industry to a near standstill — couriers suspend services, dedicated logistics lines shut down for holidays, and warehousing and sorting operations halt. The entire supply chain gradually resumes only after the Lantern Festival. For customers:

If they place orders after the holiday, it may take 1-2 weeks from ordering to receiving goods. During this period, stores may face the risk of "having no goods to sell" and production lines may suffer from "lack of materials for production";

Ordering before the holiday allows them to lock in inventory before logistics services stop, ensuring sufficient supply during the Spring Festival (especially for the first day of post-holiday operations) and avoiding customer loss due to stockouts.

Just like retail store owners stocking up on New Year gift boxes in advance and factories preparing production raw materials ahead of time, all are to "not miss the first wave of business after the holiday".

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II. Seize the Post-Holiday Demand Peak and Lock in Market Share in Advance

The period after Spring Festival is often a "boom season" for consumption and production:

Retail sector: Post-holiday demand for return-to-work supplies, back-to-school items, and family restocking is concentrated. Consumers are more inclined to choose merchants with ready stock;

Production sector: After resuming operations, factories need to rush construction periods and orders. A shortage of raw materials may cause them to miss partners’ production schedules.

Essentially, customers placing orders before the holiday is a form of "early seizing position" — by holding goods in hand, they can respond immediately when market demand picks up after the holiday, seize market share faster than competitors, and even enhance their bargaining power through the "ready stock advantage".

III. Lock in Year-End Discounts and Reduce Procurement Costs

For suppliers, the end of the year is a critical period to meet sales targets and clear inventory, so they often launch more attractive preferential policies than usual:

Discounts and rebates: To achieve annual sales goals, some suppliers offer "year-end exclusive discounts" and "full-reduction offers";

Free gifts/value-added services: Such as free delivery, extended warranty, and complimentary accessories;

Price locking: Placing orders in advance allows customers to lock in current prices, avoiding procurement price increases due to rising raw material costs and logistics expenses after the holiday.

For customers, this is a "great opportunity to save money" — stocking up at lower costs not only reduces operational pressure but also helps maintain price advantages in post-holiday sales.

IV. Connect with Year-End Planning for Smoother Early-Year Operations

Many enterprises’ financial and procurement plans follow the calendar year cycle:

Remaining budget at the end of the year needs to be utilized in a timely manner. Ordering goods is an important way to "reasonably use the budget", avoiding budget cancellation or reduction;

Confirming sources of goods in advance makes the new year’s production plans and sales strategies clearer, reducing decision-making anxiety at the start of the year.

For example, catering chain brands finalize ingredient supplier orders before the holiday, enabling them to launch operations directly after opening post-holiday without spending time negotiating cooperation or waiting for deliveries, greatly improving efficiency.

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V. Mitigate Uncertainties and Stabilize Business Expectations

There are many uncertainties in the market around Spring Festival: fluctuations in raw material prices, policy adjustments, and sudden supply chain issues. By placing orders before the holiday, customers are essentially "mitigating risks in advance":

Locking in sources of goods to avoid "being unable to place orders" after the holiday due to insufficient supplier capacity or raw material shortages;

Confirming procurement costs to make annual operating budgets more controllable and reduce pressure from subsequent cost increases.

Behind this lies the "prudent thinking" of business operations — it’s better to stock up in advance than take the risk of "having no goods available" after the holiday.

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